Wednesday, February 11, 2009

Halston Exchanges The Runway For Video



Fashion Week is set to begin next week! With invitations cut down, and designers showing outside of the Bryant Park tents - Halston is going digital for the fall! The new music video concept features Dree Hemingway as a modern-day Halstonette. The video showcases a cool urban woman as she travels through the skirts of NYC in different vignettes outfitted in Halston’s fall collection. Starting today - select editors, retailers, and the normal attendees who are accustomed to attending Halston venues will receive an e-mail teaser. On the 13th Halson will email the entire video production to select recipients. In addition to the video presentation, Halston will send accompanying books with illustrations of each look, along with an invitation to see the entire collection at the company’s SoHo showroom.

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