Just when you thought another denim brand couldn't possibly squeeze itself into the market, along comes Tokyo 5, a new denim and sportswear line that fuses vintage Americana with Japanese street style and references Japan’s keen interest in American pop culture. If $200 jeans seem like an unnecessary expenditure, fear not. The distinguishing factor of Tokyo 5 is its price point: $68-$98 for the jeans and $38-$48 for the tees, meaning the younger customer that the brand will target has a better shot at affording it.
Thursday, March 12, 2009
Tokyo 5 Denim Brand Aims for Affordable Cool
Just when you thought another denim brand couldn't possibly squeeze itself into the market, along comes Tokyo 5, a new denim and sportswear line that fuses vintage Americana with Japanese street style and references Japan’s keen interest in American pop culture. If $200 jeans seem like an unnecessary expenditure, fear not. The distinguishing factor of Tokyo 5 is its price point: $68-$98 for the jeans and $38-$48 for the tees, meaning the younger customer that the brand will target has a better shot at affording it.
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