British Cosmetics Brand Illamasqua Launching In The U.S.

Illamasqua is taking its nighttime makeup concept, or makeup that’s meant to be worn after dark, to New York City’s Times Square. The London-based cosmetics brand, which just opened its doors at Selfridges & Co. on exclusive Oxford Street in London only 9 months ago, is known as the make-up brand for your alter ego. Illamasqua will make its debut in the U.S. on July 31st with the opening of Sephora’s 5 Times Square location.

Looks like M.A.C. may have some competition…….

For more on Illamasqua click HERE.