Madonna in New Vuitton Ads

Marc Jacobs was so pleased with this spring’s Louis Vuitton campaign featuring Madonna that he was eager to do an encore. “But very quickly Marc said, ‘I want something completely different.” “The new ads will give something very graphic, more edgy” than the first Madonna campaign, also by Steven Meisel, which depicted her as a French coquette in a Parisian bistro setting, Antoine Arnault, Vuitton’s communication director said. The new spots, which break in a range of August titles, feature a variety of runway looks and leather goods, many in the house’s signature monogram. Asked about the impact of the first Madonna campaign, Arnault said, snapping his fingers for emphasis, “Everything she was wearing in the first campaign was sold within a few months. People came into the store saying, ‘I want the Madonna bag, the Madonna shoes.” FAB ad indeed..........

Also slated for the second half is a new campaign devoted to the Tambour watch (featured in a post published on Monday, June 29th).