We reported back on Januray 2nd that Net-a-Porter will launch its dedicated discount etail venture theOutnet.com that would feature more than 200 luxury fashion brands. TheOutnet will stock the likes of Christian Louboutin, Diane von Furstenberg, Hervé Leger, Alberta Ferretti, Chloé and Oscar de la Renta, with average discounts of between 40% and 60%. The site will also stock smaller labels, such as Temperley London, who might not have the infrastructure to have their own outlet business. Natalie Massenet, the founder and CEO of Net-a-Porter, conceded there would be some overlap with Net-a-Porter customers but said that theOutnet would give the company the opportunity to “reach out” to a new customer base. Ladies get your tax money ready because the website is scheduled to unveil next month in April!!Thursday, March 5, 2009
Net-a-Porter Gives Details Of Discount Venture
We reported back on Januray 2nd that Net-a-Porter will launch its dedicated discount etail venture theOutnet.com that would feature more than 200 luxury fashion brands. TheOutnet will stock the likes of Christian Louboutin, Diane von Furstenberg, Hervé Leger, Alberta Ferretti, Chloé and Oscar de la Renta, with average discounts of between 40% and 60%. The site will also stock smaller labels, such as Temperley London, who might not have the infrastructure to have their own outlet business. Natalie Massenet, the founder and CEO of Net-a-Porter, conceded there would be some overlap with Net-a-Porter customers but said that theOutnet would give the company the opportunity to “reach out” to a new customer base. Ladies get your tax money ready because the website is scheduled to unveil next month in April!!
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