Is TopShop Causing It's Own Frenzy?

Page Six has reported this week that the lines at Topshop really aren't that necessary but, just another publicity stunt to make the store look popular. With a nightclub-esque feel there are doormen who are purposely not letting in enough people at once, so that there are always people waiting outside In these economically times can a retailer really afford to lose any customer because of stunts like this. I mean, lets be honest if you're on your lunch break and you have an hour, are you really going to wait in line at Topshop for 45 min just to get in. I can understand not letting the store get crowded, but we all know those crowds only last a few days and then it's business as usual. Bad Topshop, just bad!!!