Big news in celebrity fragrances — representatives for Parlux, the company that produces Paris Hilton and Jessica Simpson’s scents, confirm to PEOPLE.com that Jay-Z, Rihanna, Kanye West and a yet-to-be-announced “well-established female artist” (possibly Beyonce’) have inked a fragrance deal with Jay-Z’s licensing company Iconic Fragrances. Both Rihanna and Kanye will launch signature scents in the summer of 2010, with Jay-Z and the mystery star following suit in 2011. For his part, hip-hop mogul Jay-Z is looking forward to expanding his empire, saying in a statement, “We are excited for the opportunity to partner with Parlux and their management team in the launch of these dynamic new brands.” And it seems that the stars are just as confident about the impending success of the scents because the best part about this deal is that they will receive payment in royalties, profit sharing and Parlux stocks
rather than cash. Can someone say CHA-CHING!
While on a shoot recently, Pat McGrath discussed her current beauty obsession, Cover Girl's latest product, Outlast Lipstain. “You've got to see these, they're amazing! Look at the colors. The Lipstains last for hours and are water-based so won't dry out your lips. Imagine you apply the stain and then add lip-gloss if you're going out. They're such an easy way to wear color and they're so cheap you can try every shade and you won't break the bank. There's a recession happening, baby” she said. Pat's personal favorite shades are Plum Pout and Berry Smooch. But how about this for a teaser……. Word through the beauty grapevine is that Max Factor is launching a lip product at the end of the year which sounds strangely similar to CG's lipstain. For more on Outlast Lipstain, click here .
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